Gold: The use of the gold colour for the bow symbolises that breastfeeding is the gold standard for infant feeding, against which any other alternative should be compared and judged.
A Bow: Why do we use a bow, rather than the looped ribbon of most campaigns? Each part of the bow carries a special message:
One loop represents the mother.
The other loop represents the child.
The ribbon is symmetrical, telling us the mother and child are both vital to successful breastfeeding - neither is to the left nor to the right, signifying neither is precedent, both are needed.
The knot is the father, the family and the society. Without the knot, there would be no bow; without the support, breastfeeding cannot succeed. The ribbons are the future: the exclusive breastfeeding for six months,a nd continued breastfeeding for 2 years or more with appropriate complmentary feeding, and the delay of the next birth, preferably for 3 years or more, to give the mother and child time together to recover and to grow, respectively, and to five the mother the time she needs to provide active care for the health, growth and development of this child.